In case you're unable to read through the full article,
the gist is ...
gnomes rule :)
OK, So Maybe We Didn't Realize
the Gnome Would Be So Iconic
by Bob Garfield
Expedia, Travelocity and Orbitz can duel over marginal brand benefits, but clearly the stupid little garden gnome, with his little plaster tongue in his little plaster cheek, made Travelocity stand out in the crowd.
True, most consumers probably had no clue about the cultural joke behind the Roamin' Gnome, because the joke came from Europe, where prank kidnappings of déclassé garden statuary for ransom had become enough of a phenomenon to be immortalized in the 2001 French movie "Amelie." But in making that point, AdReview was merely showing off. As is now abundantly clear, understanding the genesis of the joke was unimportant; for the uninitiated, the advertising was initiation plenty.
We are long since on the record as saying we don't care what gets stolen from whom if no law is broken and the brand benefits. The expropriation of the traveling lawn ornament is, in that respect, quintessential. All of this is to say, considering the revenue generated to Travelocity by McKinney's campaign, sometimes it is best to pay us no heed.
Sometimes we're just quibbling while a gnome earns.
True, most consumers probably had no clue about the cultural joke behind the Roamin' Gnome, because the joke came from Europe, where prank kidnappings of déclassé garden statuary for ransom had become enough of a phenomenon to be immortalized in the 2001 French movie "Amelie." But in making that point, AdReview was merely showing off. As is now abundantly clear, understanding the genesis of the joke was unimportant; for the uninitiated, the advertising was initiation plenty.
We are long since on the record as saying we don't care what gets stolen from whom if no law is broken and the brand benefits. The expropriation of the traveling lawn ornament is, in that respect, quintessential. All of this is to say, considering the revenue generated to Travelocity by McKinney's campaign, sometimes it is best to pay us no heed.
Sometimes we're just quibbling while a gnome earns.
*****
Moral of the story:
Never doubt my gnomies, people!
Moral of the story:
Never doubt my gnomies, people!
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